truckee love. started in the heart of Lake Tahoe with a simple idea: selling locally inspired clothing and accessories to underscore the importance of making local, buying local, shopping local and sharing our love of Lake Tahoe and the Truckee area.

Our friends and neighbors embraced truckee love. and our message by promoting it themselves by wearing our designs and sharing them with others.  truckee love. encourages people to engage locally; by getting to know your trails, rivers, farmers, brewers and really connecting with the community.

All our products are proudly designed and printed in Truckee, California, USA.